Welcome to the Neighborhood

Fillmore Street is one of San Francisco’s great treasures. It’s the main shopping and dining district in one of the city’s finest neighborhoods.

Bounded on the east by the ethnic vitality of Japantown, on the south by the nightlife of the Fillmore Jazz District, and on the north by Pacific Heights, with its grand mansions and views of the bay, this is a neighborhood of great diversity. Thrift shops and the trendiest boutiques range from cheap to chic.

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Explore Fillmore

265 shops, restaurants and services along Fillmore Street, from Jackson to Eddy. Zoom in and click a dot.

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Become a Member of Fillmore Merchants Association

Year-round events, concierge walks, festivals and wine walks: the Fillmore Merchants Association offers marketing, community and worldwide awareness.

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Neighborhood

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Members of the Fillmore Merchants Association

From The New Fillmore

Remember Fillamento? Share your memories.Oct 19, 2026By BOBBIE JO NICHOLS COOK Once upon a time on Fillmore Street, there was a store called Fillamento. If you remember it,…
La Med gets 10 more yearsOct 13, 2026By THOMAS REYNOLDS La Mediterranee — the beloved restaurant at 2210 Fillmore that has been feeding the neighborhood healthy and affordable food…
Alta Plaza steps back in timeOct 8, 2026STREET TALK | CYNTHIA TRAINA Steiner Street looks a little different this week — more like 1930s San Francisco. The feature film…